Wednesday, 08 June 2022

The Dream Team

As the CEO of Viva Land Management & Development Joint Stock Company, Eddie Lim has the enviable position of starting a new venture with a team of trusted colleagues – at a time when real estate is buoyant.

Having spent 25 years at CapitaLand before taking up the role of CEO at Viva Land, Eddie Lim’s career has seen him work across the globe, including extended stints in Vietnam, Singapore, China, Japan, Thailand, and Malaysia. He credits his continental work history with developing a deep understanding of different cultures and providing priceless experience across a broad range of challenges and opportunities.


He looks up to Viva Land’s Chairman, Mr. Chen Lian Pang, a well-known developer who has got over 40 years of real estate investment and development experience, as a key motivator for making the move.

“Under the strong leadership and guidance of Mr. Chen, as well as strong local partners, I believe Viva Land will fulfill our mission to be a visionary global real estate investor and developer that enriches people and communities through sustainable urban spaces and innovations.” Eddie tells the CEO magazine.

Eddie says his leadership style has changed and adapted from country to country to best work with the different cultures of colleagues, all of which has made him “a better person and more respectful of different cultures”. He adds that his core principles include leading by example and mutual respect for the team. He also emphasizes the “R.I.T.E” culture (Responsibility – Integrity – Teamwork – Excellence) at Viva Land matches with his leadership style as well.

“We believe that a strong bond in a team is vital in any workplace” Eddie highlights. “At Viva Land, we have built a chemistry together. We know exactly what we want when we talk about something, and we know each other’s expectations. And it is a real achievement for the company to date.”

“Viva Land is at the forefront of the transformation of the local property scene to meet the aspirations of the new generation of Vietnamese, and we are very proud to be involved with them on this unique journey” – Loh Yeow Siong, Director, AG Ingo Design.

“It is a privilege for us to be engaged in such high-end projects by Viva Land in collaboration with the most professional consultants and leading contractors. We proudly consider this as both an opportunity and a challenge to motivate us to come up with the most optimized structural solutions.” Lim Chin Keong, Partner, TW-Asia Consultant.

“We would like to express our gratitude to be able to serve Viva Land on its prestigious projects and work towards building a better future with sustainable MEP design together with them.” Seet Seng Chong, General Director, JRP VN


Eddie believes that the success of any real estate company cannot lack three pillars: Land, Money, and People. People are the cornerstone of Viva Land’s success so far, explaining that in real estate, when you have land, you can get loans and then financing, so money should be relatively easy compared to getting the right people.

“We are paying a lot of attention to talent management, getting the right team on board, and building a passionate team,” he shares. “This is really what differentiates us from the competitors. To us, it is the people that make the difference in everything we do. At Viva Land, we always provide employees with good opportunities to develop themselves and encourage them to contribute creative ideas to our projects. We encourage them to foster a spirit of continuing innovation.”

With the right people, we are confident that there is nothing we can’t do together.

Eddie says his operations background has made him care for every customer touchpoint, from the customer’s interactions with the company to the end products they receive. “Hopefully, as a result, they can also continue to spread the good words for us about our projects and our company in the longer-term,” he adds. “It has to be sustainable. We’re not going for one-time project only.”

Viva Land’s strong, established team has seen it hit the ground running with a number of collaborations with stakeholders, and the company is being trusted to undertake more and more projects, for example, the Grade A building in Capital Place, Hanoi.

“There has been a lot of growth and development in our first year,” Eddie reveals. “It is a challenging and important year for us since we are going to kick-start many projects in Ho Chi Minh City and Hai Phong. I think it will be a good year for the team to showcase to the industry and the market in general what we can do. Basically, with the right people, we are confident that there is nothing we can’t do together.”


Despite the pandemic, the real estate sector still shows good potential as evidenced by rising real estate prices. “But we are not just going for real estate in terms of returns. It should be sustainable.” Eddied adds that due to Covid-19, the company tends to pay more attention to the health of our own staffs as well as customers. “So, we ensure that our projects have more landscape, deliver best-in-class, green and sustainable spaces for generations and community to prosper. We like to use the term sustainable luxury. To us, sustainable luxury means high-quality offerings with sustainable features.

According to Eddie, Viva Land is mindful its projects are genuinely sustainable, and the company always puts people and the environment at the center of its projects. “We are focusing on human – and nature-centered projects. Not so much on building the tools to excessive luxury that may not be sustainable”, he adds.

“Viva Land Management and Development JSC is giving fair opportunities to both international and local partners during its strategic sustainable development. Being selected as one of the first cost consultant for Viva Land, VinaQS is honored to contribute our professionalism and enthusiasm to Viva Land’s developments t in Vietnam.” Nguyen Thanh Long, Chairman, and Le Minh Van Nghi, General Director, VinaQS Company Limited.

He reveals that due to Covid-19, today’s developments need more living space for residents, while office spaces are all about amenities. “And of course, with the introduction of technology, everybody is talking about the smart future: smart homes, smart offices, and smart cities,” he points out. “But we are very mindful to apply what is smart for our customers, not with high expenses and then every one or two years, you have to change and upgrade again. And as always, safety and security are vital for each of our project.”

Eddie says having a great team has made this all easier. “To us, integrity is key and core. By focusing on the people, everything is easier – our processes, the consistency of our delivery, meeting timelines and providing our customers with the best service,” he stresses.

In addition to selecting the right people, he believes it is vital to provide staffs with opportunities to improve and grow. “We pay a lot of attention to our people’s wellbeing as well as their competent skill sets and their development succession planning and talent management,” he shares.

We don’t run away from issues. I think it’s about your approach and attitude, and how you address and pay attention to the details.

This is a philosophy Viva Land extends to its suppliers – Eddie sees them as partners who equally put in effort and work towards the overall delivery of the company’s projects. “My formula is respecting the fact that we need each other,” he insists.

“I think we need to have an equal understanding of the expectations, timeline, and budgets of our contractors as they do for us.  We make sure that all payments are paid promptly. This is all part of building a good reputation and trust with our partners.

He adds the benefits of this relationship can be both tangible and intangible and much more than  you expect – When having a good relationship with the partners, they will know our expectations for every project and whenever the team needs help, the support is there. They are willing to contribute to the success of the project as a part of the team.

Eddie also adds: “At Viva Land, we always challenge ourselves for every project we are doing, we make sure that our customers acknowledge our project is better than the previous ones. That trust is so important, and we are here to deliver the best products to our customers.”

But it is not just how you handle the good times that matter in building trust, Eddie explains, adding that Viva Land has an open-door policy for any issues that arise, which in turn shows respect. “We dont run away from issues. I think it is about your approach and attitude, how you address and pay attention to the details. It is important to hear their voices, and respect their voices, and then you can figure out how to exceed expectations for all projects.”

Source: CEO Magazine


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